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This is a marketing claim indicating that a product does not include synthetic colorants. Natural colorants or no colorants at all would be used instead.
No specific concern data available
Safety summary
This statement itself has no safety implications. Artificial colors are generally considered safe for cosmetic use, though some individuals may experience sensitivity or allergic reactions to specific dyes.
For informational purposes only. This is not medical advice. Always patch test new products and consult a dermatologist for skin concerns.